Sharp and Mitsubishi recently announced plans to release 3D televisions this summer in Asia, competing with debut models from Panasonic and Sony. Sharp’s 3D LCD TVs will arrive in late July and will reportedly come in four sizes ranging from 40-60 inches. The sets will feature Quattron technology, which adds the color yellow to the primary colors of red, blue and green.

Sharp and Warner Bros. Inc. have entered into a promotional partnership that will include a sales campaign using the major Hollywood studio’s Clash of the Titans 3D movie. The Japanese firm hopes to have 3D TVs account for 5-10% of its domestic TV sales target of 7.8 million units this fiscal year, with an aim of boosting the figure to 50% next fiscal year.

Mitsubishi Electric plans an Asian release of its U.S. 75-inch 3D laser TV this summer at a price to be decided. Employing lasers as its light source, this rear-projection TV is said to have fast response times and vivid color representation. Mitsubishi Electric plans to launch 3D LCD TVs later this fall.

Panasonic was the first to 3D TV market, introducing plasma models this April. It added large-screen 65- and 58-inch models to its lineup last week with an eye toward grabbing a majority share of the domestic market. The TVs alternately display images for each eye, and the company promotes plasma sets’ high refresh rates.

Sony will sell 3D LCD TVs starting June 10. It will offer content produced by the group, including titles for the PlayStation 3 game console and movies.

Information from Nikkei.com